The Sailing Facebook League Table – Updated
In a month that saw Facebook offer its shares to the public, the America’s Cup went to Italy and the Volvo Ocean Race went to America. [cleeng_content id="494096304" description="99 cents or 10,000...
View ArticleBritish Olympic Sailors Featured in New Sailing Game.
This year is a big one for sailing sponsors like Volvo and J P Morgan Asset Management who back Olympic sailors. [cleeng_content id="564771014" description="99 cents or 10,000 hours. Become an expert...
View ArticleNew Leader on the Facebook Sailing Brand Chart.
According to the great and the good of London’s digital sport scene, the number of ‘Likes’ a brand has is not a metric that is important for any other purpose other than helping the social media...
View ArticleFacebook Generation Wakes Up to Olympic Sailing.
Our latest look at the Facebook figures for the top brands, events and athletes in the sport of sailing shows some positive signs for the future. In this analysis, we look at what happened to the...
View ArticleSailing on Facebook – Monthly Analysis
August was a big month for sailing. Over 1.8 million people were exposed to the sport – and that was just through a spoof viral video poking fun at the Olympic start sequence. London 2012 also put...
View ArticleMonthly Facebook Round-Up & Analysis
Do you ever get the feeling that a statistic is meaningless? Take equivalent media value – it’s a strange calculation, but it serves a purpose and that purpose is to be able to compare like with like...
View ArticleThe Facebook Generation Love a Wreck.
For the last 18 months or so, we have published a league table which lists properties, teams, athletes and suppliers that are involved with the sport of sailing. Back then, some sailing promoters...
View ArticleFacebook Fans ‘Like’ The Vendee Globe…
Last week, I attended a couple of events that looked into the importance of content as part of a marketing strategy. Sports brands have it comparatively easy when it comes to creating compelling...
View ArticleSailors Versus Cycling in Social Media.
The Vendee Globe dominated social activity in January, which is no real surprise as it was one of the only high-level sailing events happening during the month. Tens of thousands of sailing fans have...
View ArticleWhat Sailsport Fans Are Talking About.
In the time that we have been compiling our list of relative performance of sailsport pages on Facebook, the social media platform has gone through some changes. Believe it or not, there are still...
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